Paddy powers is a UK based betting service company. It was a Proof of concept (POC) project. The campaign’s motive was to promote their daily jackpot spin. We were given just basic assets like logo, copy and colour palate.

Challenge: To create a concept with only basic assets for the EVERYDAY JACKPOT campaign.

I always work on POC projects for New Clients pitch. I went through the brief and did some research about their previous creatives and competitor ads on different social media platforms. Finally, I decided to move forward with using typography along with the hero character and strong CTA; this would add bold and appealing energy to the creative. The client was elated with the concept and the design. They signed up and ran their campaign with us for a brief period of time which turned out to be very successful.