Dove needed to adapt their long-form video in multiple languages, to introduce their 1-min conditioner without having an English voice over to work with. They wanted to run a brand awareness and localisation campaign to promote their 1-minute conditioner which required localising video creative that was originally produced for other markets and languages.

Challenge: To optimize the client-provided TVC assets to adapt to social media ad formats without losing focus on the storyline, social media best practices, brand & voice and Visual surprise within 3sec to keep the user engaged.  The assets provided had a voice-over in a different language than the one required.

I worked on this project and creatively solved the lack of voice over by adding SUPERs based on what subjects were being shown in the original video. I curated the story by using split screens and logo animation. For Instagram story design, the concept was to reveal the product with a circle animation. The storyline flows well without sacrificing branding. After taking confirmation with the client, I created 6s videos that focus on different aspects of the product and just one 15s video. The creative brought the story to life effectively. In fact, the 6s videos outperformed the 15s version. This project made it to the success story of VMGs website and added value to the business.