The brief

Singapore Stock Exchange Limited (SGX) was looking for something fresh and different from the usual festive greetings for Christmas 2020. The only asset that the client shared was the brand logo. The motive of the campaign was “Uncertain Pandemic” - emphasizing the importance of celebrating Christmas with our loved ones in uncertain times.

Challenge: To build creatives for the complete campaign without any client-provided assets.

My role

Keeping in mind the client’s requirement, I conceptualised the idea of the greetings and provided the entire greeting execution with step by step storyline cuts for their different social media formats. I illustrated every element and designed the entire layout exhibiting the festive mood throughout the development of the creative.