Singapore Pizza Hut launched a new flavour called sweet potato stuffed crust pizza. We were provided with a 60 Sec TVC which had to be optimized to digital formats.

Challenge: To optimize the client-provided TVC assets to adapt to social media ad formats without losing focus on the storyline, social media best practices, brand & voice and Visual surprise within 3sec to keep the user engaged.

I went through the brief and assets. After research, I came up with the concept to open the video with a pizza ingredients illustration followed by the TVC. For Instagram Stories, pizza ingredient illustrations would move and settle on the pizza base to become the logo, which will become the logo on the top of the pizza box. Later, the box opens to reveal the video. This added a surprise element to the advertisement which went on-trend.  Also, this was an important value add project for the organization with a lot of positive feedback which in turn helped to expand the business. This project is also a part of the company’s portfolio, which I believe is a great privilege to me as a creator.