Asus had launched 2 new products, Zenbook Duo Pro & Zenbook Duo, which they wanted to promote on multiple social media platforms. The client shared a long-form TVC as an asset to build the creatives for various social media formats for this project.

Challenge: To optimize the client-provided TVC assets to adapt to social media ad formats without losing focus on the storyline, social media best practices, brand & voice and Visual surprise within 3sec to keep the user engaged.

I conceptualised this project with the rainbow as the key element and used split screens. Optimising 2-min TVC to an Ad less 15-secs was a challenging task. However, the results thrilled the client along with the concept and the creatives. Later, Asus became the company’s direct client which pooled in a lot of business time and again.